Vaccine Preventable Disease Programme

NHS Wales
In Wales patient information leaflets are produced to help share positive messages about immunisation. To support the text within these leaflets appropriate, powerful positive photos are seen as key. Several sets of photographs were required for this commsission. The photographs had to engage both primary and secondary audiences, (the individuals for whom the immunisation is recommended or their parents and individuals and groups who may further influence this decision making).

This commission covered an extensive group of people, ages, ethnicities and groups, including nurseries, schools, hospitals, community groups and public sector. This was an exciting opportunity to present the faces of Wales and to meet such a wonderful range of people. The vaccine Preventable Disease Programme were presented with an extensive sets of images which is used in all promotional materials and to raise public awareness of vaccination.